INSTAGRAM is cracking down on selfie filters that mimic plastic surgery in a bid to quell claims its app is damaging for teens. "I think that body image is a really important topic, broadly speaking, not just on Instagram, and this is something that we are taking really seriously, especially in some of the research we are doing," Vishal Shah, head of product at Instagram, told the Digital, Culture, Media and Sport Committee.The social network has been under increased scrutiny following a number self-harm incidents, notably Molly Russell, a 14-year-old who took her own life in November 2017 after viewing disturbing material online.Her family believe harmful content on social media was a contributory factor after finding material relating to depression and suicide on her accounts, and have called for tech firms to be held to account.Earlier this year, ITV News explored why people are increasingly digitally altering the way they look for social media posts, and the impact on mental health.Psychologist Dr Amita Jassi told ITV News: "Social media can really play into their distress and perpetuate body dysmorphic disorder.". A leading-edge research firm focused on digital transformation.Instagram has removed the ability for users to add cosmetic surgery filters to their photos, citing body image and mental health concerns.The filters mimic surgeries like facelifts and Botox injections.

As Instagram's progressed and there's all these filters out there, all these social media apps have come out," he said.

",By using this site, you agree we can set and use cookies. Social media filters which allow users to look like they have undergone plastic surgery are to be removed from Instagram.. "There's so many out there that you have to use to compete with everyone else. Spark AR, a company … Subscribe to our daily newsletter to get more of it.Looking for smart ways to get more from life?overhauled its rules for self-harm images.contributed to a 14-year-old British teenager's suicide.Visit Insider's homepage for more stories.14-year-old British teenager who committed suicide in 2017,fix me filter just out - come live your plastic surgery fantasy,made a distinction between graphic images and on-graphic images,Facebook is rebranding Instagram and WhatsApp as 'Instagram from Facebook' and 'WhatsApp from Facebook',Instagram is cracking down on its pro-anorexia community,Instagram's boss says it's not doing enough to catch self-harm images before they are discovered by users,Instagram is going to ban all graphic images of self-harm after it was blamed for the suicide of a British teenager. In an. ",The company's decision to remove the filters comes amid a,Instagram rolled out an update to the app in August which lets users create and submit their own face filters.The Facebook spokesperson said the company would  "remove all effects associated with plastic surgery from the Instagram Effect Gallery," and cancel those submitted by developers.On Friday, ahead of Instagram's announcement, Spark AR announced it would remove all of its filters "associated with plastic surgery. "There's high risks of suicide, ideation and self-harm. Last month, the platform restricted posts that promoted weight-loss products and cosmetic surgery. Another filter - FixMe - showed how a cosmetic surgeon marked a person's face before procedures.

It said it wants "effects to be a positive experience" and is re-evaluating our existing policies as they relate to well-being".It pledged to remove all effects associated with plastic surgery from the Instagram effect gallery and postpone approving new related effects until further notice.It added it would "continue to remove policy-violating effects as they are identified".The move comes as the platform bans posts promoting diets, in a move to clean up its act with regards to the health of its users.Senior Instagram executives told MPs in May that the firm would pay closer attention to appearance-changing photo filters over concerns about the impact they may have on people's body image. DANIEL MOONEY shared a photo on Instagram: “fix me filter just out - come live your plastic surgery fantasy” • See 2,947 photos and videos on their profile. For more details of these cookies and how to disable them, see our.